Wednesday, September 29, 2010

A Sustainable Music Industry?

Since the last time I wrote I have changed jobs, but fortunately for me, my new place of employment is on the same bus route as my old one. It's also only a 20 minute bike ride, though I've only motivated myself to do that once so far.

The hours are less regular, which I actually like. I occasionally have to work early mornings, but often don't work until afternoon. I don't find it too difficult to get up early once or twice a week. The work is fun, too, which makes it much easier!

The job is in promotions for a local company that owns six radio stations and my favorite part involves shooting video of live music performances. Recordings of the music are broadcast on the radio and the video later goes on the website of the station.

On Monday I had the pleasure of working when Guster, whose new album comes out on October 5th, played. Not only did the band play a fantastic live set, but band member Adam Gardner discussed the awesome non-profit organization that he and his wife founded in 2004. Reverb works to make the music industry more sustainable. One of their primary projects is helping musicians to reduce the environmental impact of their tours, including the likes of, Barenaked Ladies, Ben Folds, Red hot Chili Peppers, Bonnie Raitt, Jack Johnson, Sheryl Crow, John Mayer, Dave Matthews Band, Norah Jones, and one of my personal favorites, Andrew Bird. Pretty impressive!